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Indie football culture
Football design, football-inspired leisurewear, Collecting and online football media
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Years in the business
A Legacy of Football Culture and Pioneering
Studio Anorak Ltd is a New Zealand based creative company focused on niche areas of football culture, including football design, football inspired leisurewear, collecting, and online football media.
Our Portfolio
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Football Shirt Culture
FootballShirtCulture.com is the world's first and longest-running football kit news website, celebrating the culture and passion behind football shirts since 2006.
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Design FC
Founded in 2008, DesignFootball.com is a creative platform dedicated to football design. It offers a community-driven space where members can showcase their concept football kits, logos, and other design ideas.
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FOOTBALL SHIRT COLLECTOR
FootballShirtCollector.com is a dedicated platform for football shirt collectors worldwide.
While social platforms like X, Facebook, and Instagram have fuelled the global passion for football shirts, we saw the need for something more focused: an online space where collectors take centre stage, with the tools and freedom to share, connect, and grow their collections without distraction or algorithms.
While social platforms like X, Facebook, and Instagram have fuelled the global passion for football shirts, we saw the need for something more focused: an online space where collectors take centre stage, with the tools and freedom to share, connect, and grow their collections without distraction or algorithms.
04
KIT LEAGUE
KitLeague.com is a fictional universe centred around a global football league, where every match, rivalry, and storyline comes to life.
Drawing inspiration from the excitement of international kit releases, the artistry of digital kit design, and the passion of football shirt collecting, we're creating a world where 50 clubs vie for glory in a global championship.
* Under construction
Drawing inspiration from the excitement of international kit releases, the artistry of digital kit design, and the passion of football shirt collecting, we're creating a world where 50 clubs vie for glory in a global championship.
* Under construction
05
FUTSOUL
FUTSOUL is a brand dedicated to capturing the essence of the Beautiful Game through football-inspired leisurewear. With a collection of t-shirts and hoodies featuring typographic and graphic designs, it celebrates the passion, heritage, and unmistakable identity of football culture.
