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Blending indie football culture
Football design, football-inspired leisurewear, digital collectibles and online football media
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Years in the business
A Legacy of Football Culture and Pioneering
Studio Anorak Ltd is a New Zealand-based creative company focused on niche areas of indie football culture, blending football design, football-inspired leisurewear, digital collectibles and online football media.
Our Portfolio
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Football Shirt Culture
FootballShirtCulture.com is the world's first and longest-running football kit news website, celebrating the culture and passion behind football shirts since 2006.
02
Design Football
Founded in 2008, DesignFootball.com is a creative platform dedicated to football design. It offers a community-driven space where members can showcase their concept football kits, logos, and other design ideas.
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KIT LEAGUE
KIT LEAGUE is a fictional football universe and collectibles platform centred around a global football league. At the heart of our platform are high-quality virtual football shirts, which will evolve into Virtual Wearables.
04
FRONTLINE FOOTBALL
FRONTLINE FOOTBALL is a brand dedicated to capturing the essence of the Beautiful Game through football-inspired leisurewear. With a collection of t-shirts and hoodies featuring bold typographic designs, it celebrates the passion, heritage, and unmistakable identity of football culture.
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FUTSOUL
FUTSOUL, originally launched in 2010 and relaunching in 2025, is a digital sportswear brand that reimagines fanwear for a new era. By blending sportswear heritage with digital creativity, FUTSOUL explores the evolving connection between technology, fandom, and football culture.
