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Indie football culture

Football design, football-inspired leisurewear, Collecting and online football media

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Years in the business

A Legacy of Football Culture and Pioneering

Studio Anorak Ltd is a New Zealand based creative company focused on niche areas of football culture, including football design, football inspired leisurewear, collecting, and online football media.

Our Portfolio

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Football Shirt Culture

FootballShirtCulture.com is the world's first and longest-running football kit news website, celebrating the culture and passion behind football shirts since 2006.

02

Design Football

Founded in 2008, DesignFootball.com is a creative platform dedicated to football design. It offers a community-driven space where members can showcase their concept football kits, logos, and other design ideas.

03

KIT LEAGUE

KIT LEAGUE is a fictional football universe and collectibles platform centred around a global football league. At the heart of our platform are high-quality virtual football shirts, which will evolve into Virtual Wearables.

* Under construction

04

FUTSOUL

FUTSOUL is a brand dedicated to capturing the essence of the Beautiful Game through football-inspired leisurewear. With a collection of t-shirts and hoodies featuring typographic and graphic designs, it celebrates the passion, heritage, and unmistakable identity of football culture.
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Blending Indie Football Culture

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